Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06886_Field_TCUM T451.txt

Text File | 1996-04-10 | 880b | 16 lines

photograph. By the same token, the complete transformation
of human sense-awareness by this form involves a development
of self-consciousness that alters facial expression and
cosmetic makeup as immediately as it does our bodily stance,
in public or in private. This fact can be gleaned from any
magazine or movie of fifteen years back. It is not too much to
say, therefore, that if outer posture is affected by the
photograph, so with our inner postures and the dialogue with
ourselves. The age of Jung and Freud is, above all, the age of
the photograph, the age of the full gamut of self-critical
attitudes.

     This immense tidying-up of our inner lives, motivated by
the new picture gestalt  culture, has had its obvious parallels in
our attempts to rearrange our homes and gardens and our
cities. To see a photograph of the local slum makes the